North American brand advertisers and agencies say buying and planning online video should be more aligned with television (49%) than display advertising (40%), according to an Adap.TV and Digiday study. Those in the same group that found online video complementary to television rose from 56% in the first quarter of 2011 to 62% in Q1 2012, an indicator that marketers feel better about online video as a normal part of a media mix.
Marketers think of online video as normal part of mix
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