Marketers think of online video as normal part of mix

North American brand advertisers and agencies say buying and planning online video should be more aligned with television (49%) than display advertising (40%), according to an Adap.TV and Digiday study. Those in the same group that found online video complementary to television rose from 56% in the first quarter of 2011 to 62% in Q1 2012, an indicator that marketers feel better about online video as a normal part of a media mix.

View Full Article in:

Marketers Attempt to Align Online Video and TV Campaigns - eMarketer - eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA