Pepsi puts the King of Pop back in its marketing

PepsiCo announced a deal with the estate of Michael Jackson to use the image of the late pop star in a new worldwide marketing campaign. The campaign, which will include a TV ad, special-edition cans bearing Jackson's image and opportunities to download new versions of some of Jackson's most well-known songs, will debut in the U.S. and China.

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Pepsi revives Michael Jackson for new ad push - USA Today

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