Survey reveals enduring potential for text message marketing

Although it's not exactly cutting-edge, text message marketing still holds potential, according to a Harris Interactive survey for Placecast. Nearly one-third of consumers who receive such messages are more likely to visit stores as a result. Also, about a third of those who don't receive messages say they'd be somewhat interested in them.

View Full Article in:

Text Message Marketing Is Still a Thing - Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY