Survey reveals enduring potential for text message marketing

Although it's not exactly cutting-edge, text message marketing still holds potential, according to a Harris Interactive survey for Placecast. Nearly one-third of consumers who receive such messages are more likely to visit stores as a result. Also, about a third of those who don't receive messages say they'd be somewhat interested in them.

View Full Article in:

Text Message Marketing Is Still a Thing - Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY