Why a traditional business plan won't cut it

Don't bother writing a traditional business plan that claims to know what the future holds because it will be "obsolete before the ink is dry on the page," according to Michael E. Gerber. The secret to creating a successful business plan is to begin with a "heart-centered approach," Gerber writes. "Not only does this plan tolerate change, but it relies on your building in change as a key factor that will keep you on the best course."

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