7 confident steps for lifting marketing to the top

05/3/2013 | Inc. online (free registration)

Marketing can be given the preeminence it deserves if you follow seven strategies, Steve Tobak writes. Skip the focus groups and crowdsourcing, and rely on your own instincts, make your differentiating positioning strategy a top priority and be prepared to articulate your value proposition. And don't discount the power branding, adds Tobak, who outlines the rest of his tips in this article.

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