McCann goes west with Microsoft

05/4/2005 | Advertising Age (tiered subscription model)

Interpublic Group agency McCann Erickson Worldwide has moved the $100 million Microsoft Xbox ad account from New York to its San Francisco office, and named GM Courtney Buechert "global reader" on the account. The move is designed to make the West Coast office a "major global creative center," the agency said.

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