Trimming the lists


When it comes to e-mail lists, bigger is not necessarily better. A large list allows marketers to reach more consumers, but the deadwood of inaccurate addresses and disinterested customers costs money. The typical in-house e-mail list among U.S. Internet retailers is less than 50,000 addresses, according to a recent Internet Retailer survey.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY