Trimming the lists

05/4/2005

When it comes to e-mail lists, bigger is not necessarily better. A large list allows marketers to reach more consumers, but the deadwood of inaccurate addresses and disinterested customers costs money. The typical in-house e-mail list among U.S. Internet retailers is less than 50,000 addresses, according to a recent Internet Retailer survey.
www.eMarketer.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY