Mags mull interactive metering tech

05/4/2006 | Advertising Age (tiered subscription model)

Can magazines use RFID technology to report reader engagement? While chips are expensive, raise privacy concerns and don't store the kind of behavioral or demographic data collected by Web cookies, some see RFID or some other form of metering as a way for the magazine industry to compete with more automated media.

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Advertising Age (tiered subscription model)

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