Wal-Mart mulls new ad agency to reach affluent shoppers

Wal-Mart Stores has informed its two principal advertising agencies, Bernstein-Rein Advertising and Omnicom Group's GSD&M, that the retailer's $578 million U.S. creative and media account is up for review. CMO John Fleming has been phasing out the company's signature smiley-faced icon, as part of the retailer's strategy to sell more profitable luxury items to more affluent consumers.

View Full Article in:

NYTimes.com · Washington Post (tiered subscription model), The · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX