Digital is the force behind 2007 agency sales increase

05/4/2008 | Advertising Age (tiered subscription model)

Digital is getting the credit for an 8.6% increase in U.S. agency revenue in 2007, at a time when the overall market was soft, according to AdAge's Agency Report. Overall, U.S. shops last year recorded an average digital sales jump of 10.2%, while digital agencies saw their sales spike 26.8%, the report found.

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