A list of the top 25 most reputable companies in the U.S., published annually by the Reputation Institute, has Johnson & Johnson in the No. 1 spot, Kraft Foods at No. 2, and General Mills at No. 4. Also on the list: Costco Wholesale, Colgate-Palmolive, Procter & Gamble, PepsiCo, Kroger and Publix Super Markets.
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