Dr Pepper Snapple boosting marketing dollars

05/4/2009 | Advertising Age (tiered subscription model)

Dr Pepper Snapple Group plans to increase its marketing budget by a midsingle-digit percentage in the first half of the year, and maybe more after that. "We're a company made up of iconic brands, and in today's world it's all about creating demand," says Jim Trebilcock, the company's executive vice president for marketing.

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