Networks try to hold the line on upfront pricing

05/4/2009 | Los Angeles Times (tiered subscription model)

The expected decline in network upfront ad buys has prompted CBS to launch a bombardment of promotions reminding advertisers it is the most-watched network and NBC to announce its fall lineup two weeks earlier than normal. Still, some analysts are predicting a year-over-year decline in pricing for network prime-time ads.

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