Brits brace for first "social-media election"

05/4/2010 | Guardian (London), The · ClickZ News Blog

Facebook and Twitter have had a dramatic effect on Britain's general election, and a socially adept campaign has helped fuel the dramatic rise of third-party candidate Nick Clegg. Still, some things never change: Brits insist their voting choices are far more likely to be influenced by conversations in the pub than by chatter on social networks.

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Guardian (London), The · ClickZ News Blog

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