Luxury handbag seller wins NYU business competition

05/4/2010 | NYTimes.com

ToVieFor, a handbag seller founded by Melanie Moore and Susanne Greenfield, won $75,000 as the best new venture in the Stern School at New York University's 11th annual business-plan competition. The company uses a dutch-auction process to sell current-season luxury bags and other accessories at discounts of 40% to 70%.

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