The marketer who helped pair up Gwen Stefani with HP

05/4/2010 | Atlanta Post, The

Steve Stoute, founder and CEO of Translation LLC, is profiled for his groundbreaking work over the past decade in bringing together Hewlett-Packard, Reebok and other traditional marketers with Gwen Stefani, Jay-Z and other pop and R&B stars as spokespeople and product developers. "Steve revolutionized the way brands partner with celebrities to connect with consumers," said James Edmund Datri, president and CEO of the AAF, which in 2009 inducted Stoute into its Advertising Hall of Achievement.

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Atlanta Post, The

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