Panel sees need for display ad players to merge offerings

05/4/2010 | ClickZ

With nearly 200 agencies, data exchanges, ad networks and other companies vying for business in the display ad technology marketplace, the segment is "overcrowded" and will have to consolidate, Terence Kawaja, managing director at GCA Savvian Advisors, said at the IAB's Networks & Exchanges forum in New York. The IAB at the event also unveiled a best-practices guide for using data for targeted ads.

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