Whatever happened to "beyond petroleum"?

05/4/2010 | ForeignPolicy.com

The oil spill off Louisiana has punched a gaping hole in BP's decade-long "greenwashing" campaign, writes Kate Sheppard. The company may have pitched itself as going "beyond petroleum," Sheppard writes, but consumers are now realizing that it didn't do much to make that vision a reality. "Hundreds of millions of dollars worth of green branding can't fortify the company against the environmental and public relations catastrophe unfolding in the Gulf of Mexico," she adds.

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