Clorox sticks with sustainable strategy despite "soft" results

05/4/2011 |

Clorox's latest earnings report reflects "softness" in the green-cleaning sector because recession-struck consumers are reining in their spending, company officials said. Still, the company believes consumers are gradually growing more inclined to buy green products, and will tweak its pricing but stand by its broader eco-friendly business strategy, said spokesman Dan Staublin. "We believe the fundamentals of the category and this sustainability megatrend are real, and the key, really, is to strike the right value proposition," Staublin said.

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