3 ways marketers can help save the planet

The marketing industry has a key role to play in helping to mainstream the environmental movement, writes Stuart Hickox. Green visionaries need marketers to help them circulate and popularize their ideas, and it will take true marketing genius to convince consumers to look beyond personal greed and start shopping more responsibly. "You might think this is idealistic. You might be right. But look at the alternative," Hickox writes.

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Let's Make Greed The New Smoking - MediaPost Communications

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