Number of U.S. TV households slips again, Nielsen reports

The number of television households in the U.S. is forecast by Nielsen to be 114.1 million next year, down from 114.7 million in 2012, representing the second straight year that figure has declined. The market research firm said the decline reflects changes in U.S. census data and the increasing use of other electronics products for watching TV programs. Nielsen also reported that Americans watch an average of almost five hours of video each day, with 98% of that seen on TV sets, and that 80.2 million U.S. homes have high-definition TVs, up 8 million from last year.

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TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology Too - MediaPost Communications · Despite digital uptake, Americans still spend most viewing time with traditional TV - Rapid TV News (U.K.)

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