Pandora's brand wins with affordable luxury

Pandora Jewelry's brand of personalized charm bracelets at affordable price points resounded with U.S. consumers tightening their belts during the recession, proving a boon for retailers when sales of higher-priced pieces slowed. The company, which was founded in Denmark three decades ago, saw sales double between 2009 and 2010.

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Operating Outside the Luxury Box - STORES magazine

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