Why mobile sites make more sense than apps

05/4/2012 | SmartBrief/SmartBlog on Food & Beverage

Restaurants looking to boost their mobile presences are usually better off investing in the creation of mobile-optimized websites rather than spending big to create applications for Android and iPhone, writes Punch Mobile Marketing's Sara Petersen. "Optimize your mobile website, and everyone who has a smartphone, or a basic phone with limited browsing capabilities, can visit your website easily and conveniently."

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