Why you should offer fewer choices to your customers

05/4/2012 | USA Today

Providing too many product choices to your customers can be overwhelming, so you should try to limit the number of products and services that you sell. "[W]hen we're actually confronted with all those choices, we not only have trouble making decisions, which means we're less likely to buy, but we're less satisfied when we do make a purchase," writes Rhonda Abrams of The Planning Shop.

View Full Article in:

USA Today

Published in Brief: