How brands are playing the game of second screens

HBO's "Game of Thrones" reaches a young audience that advertisers covet, but the show's lack of advertising means marketers have had to turn to social media and second-screen content to engage with its fans. Marketers are still figuring out issues including timing and content, which is made all the more difficult because of the "grave" themes and plots explored in "Game of Thrones," Annie Lowrey writes.

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