How brands are playing the game of second screens

HBO's "Game of Thrones" reaches a young audience that advertisers covet, but the show's lack of advertising means marketers have had to turn to social media and second-screen content to engage with its fans. Marketers are still figuring out issues including timing and content, which is made all the more difficult because of the "grave" themes and plots explored in "Game of Thrones," Annie Lowrey writes.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA