E! to unveil aggressive new programming slate

05/5/2003 | Multichannel News · Variety (subscription required)

E! Entertainment TV is debuting a dozen new programs as part of an effort to reverse declining ratings. Mark Sonnenberg, the network's EVP of programming, attributed the ratings skid to broadcast TV's reality binge, and says the new slate is designed to give viewers an inside look into celebrities' lives.

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Multichannel News · Variety (subscription required)

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