Retailers' refusal to accept price increases, private labels impact food firms' bottom line

05/5/2003 | Advertising Age (tiered subscription model)

Wal-Mart Stores' refusal to accept price increases and the popularity of private-label products are among the key challenges for profit-pressed food manufacturers, industry executives say. Major food manufacturers say retail accounts have not accepted prices increases for cereal, cookies, crackers and coffee in recent months.

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