MTV to offer novel upfront opportunity

05/5/2004 | MediaPost Communications

MTV Networks, already where 25% of cable ad dollars end up, is planning to aggregate ad buys across all its networks to compete with the reach of broadcast. The Big Four broadcast networks can deliver ratings between 3 and 4 in the 10 p.m.-11 p.m. timeslot in the 18-49 demographic, which is comparable to the reach of all five MTV Networks' channels.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA