MTV to offer novel upfront opportunity

05/5/2004 | MediaPost Communications

MTV Networks, already where 25% of cable ad dollars end up, is planning to aggregate ad buys across all its networks to compete with the reach of broadcast. The Big Four broadcast networks can deliver ratings between 3 and 4 in the 10 p.m.-11 p.m. timeslot in the 18-49 demographic, which is comparable to the reach of all five MTV Networks' channels.

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