Fox inks first-look deal with CP+B

05/5/2005 |

In what may be the first deal of its kind, Fox Television Studios will get the first look at content created by ad agency Crispin Porter + Bogusky for possible development into a TV series. CP+B is best known for its innovative ads for Burger King and BMW's Mini Cooper, and for its "truth" anti-tobacco PSA campaign.

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