Jamba Juice works to hold top share of smoothie market

05/5/2008 | Brandweek

As big players such as Starbucks and McDonald's have made moves into the smoothie market, Jamba Juice is working hard to stay on top. The company has signed a multitiered marketing agreement with Dole to help maintain its position.

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Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA