Marketing, promotions getting credit for BK sales bump

05/5/2008 | Advertising Age (tiered subscription model)

The "Whopper Freakout" campaign from Crispin Porter & Bogusky and child-oriented promotions from Campbell Mithun reportedly have helped make the difference for Burger King, which led fast-food rivals in the first quarter with a 5.4% increase in same-store sales. "They're doing a super job on the advertising front," said UBS analyst David Palmer. "They're clearly connecting with the super fan that is the young, hungry male."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief: