NBCU to customize ad-sales packages

05/5/2008 | TVWeek.com

NBC Universal this TV season will begin pulling together all the disparate parts of its vast media holdings -- including broadcast and cable networks and Web sites -- to develop customized ad buys for advertisers. "As viewership continues to fragment and as the viewer becomes harder to reach, marketing campaigns become harder to design, harder to coordinate, harder to implement and activate," said ad sales chief Mike Pilot, adding that the goal is to marshal together "the entirety of the NBC Universal portfolio of assets to the advertiser in one package."

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