Will mobile ads get past the experimental phase?

05/5/2008 | International Herald Tribune

Mobile ads generate about $1 billion in spending worldwide -- a tiny fraction of global marketing spending, according to analysts. Many observers say that mobile ads will become ubiquitous in the coming years, while others feel that projections ranging from $19 billion to $25 billion annually within the next five years are overly optimistic.

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International Herald Tribune

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