Mars adds Wrigley to MediaVest roster

05/5/2009 | Adweek · Advertising Age (tiered subscription model)

Mars has added U.S. media chores for Wrigley to MediaVest, which was already handling most U.S. Mars business. Most of Wrigley's $250 million business had been with WPP Group's Mindshare, but the chores are being consolidated following Mars' acquisition of Wrigley in October.

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Adweek · Advertising Age (tiered subscription model)

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