Mars consolidates media buying and planning

05/5/2009 | Adweek · Advertising Age (tiered subscription model)

Mars has awarded U.S. media planning and buying chores for Wrigley to Publicis Groupe shop MediaVest. Before the merger with Wrigley, MediaVest shop was handling most of the Mars U.S. account. WPP Group agency Mindshare was the incumbent on the $250 million Wrigley buying and planning account.

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Adweek · Advertising Age (tiered subscription model)

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