Report charts B2B segment's move from away from print

05/5/2009 | MediaPost Communications

The business-to-business ad market declined about 17% from $24.7 billion in 2000 to $20.6 billion last year as revenue shifted from print to the Web, Outsell has found. The Web increased its share of B2B advertising from 18% to 33.9% between 2003 and 2008, according to the report.

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