Survey: Retailers optimistic about e-commerce

05/5/2009 | Miami Herald (free registration), The · Reuters

Merchants think e-commerce businesses are better suited than paper catalogs and bricks-and-mortar stores to survive the recession, a survey for Shop.org found. Companies also are shifting marketing to social media in an effort "to be more efficient in getting a bigger bang for the buck," said Shop.org Executive Director Scott Silverman.

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Miami Herald (free registration), The · Reuters

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