Go with the flow to manage blog responses

05/5/2010 | SmartBrief/SmartBlog on Social Media

The Air Force has put together a handy flow chart to help its public-affairs team monitor and decide whether to respond to blog posts and comments. The chart is valuable for corporate social-media teams too, says Hilton Worldwide's Shannon McDowell, and it can provide a useful framework for developing a companywide social-media policy.

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