Starbucks' Frappuccino push promises "liquid love"

05/5/2010 | Brandweek

Starbucks is inviting consumers to drink their feelings with BBDO, New York's "Express Your Love!" campaign, which on TV and in print equates Frappuccinos to "liquid love" and "amazing ice bliss." The push, to back a new range of blended drinks, also includes digital efforts and a promotional contest on "Gossip Girl" on the CW.

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