Swarovski grows DIY crystal business

05/5/2010 | Korea Times (Seoul), The

Korean consumers are catching on to a DIY crystal craze, led by Swarovski. The crystal seller's wares are prominent in Korean department stores, on everything from dresses to tea cups, and the company operates a website aimed at aiding do-it-yourselfers in their efforts to personalize their possessions with bling.

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Korea Times (Seoul), The

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