Warner Bros. to buy Flixster for "Digital Everywhere" access

05/5/2011 | Home Media Magazine · Reuters · Wall Street Journal, The

Warner Bros. took another step Wednesday in advancing its "Digital Everywhere" strategy, announcing its intent to buy the online social-networking site Flixster as part of its move to provide consumers with access to their digital libraries across all of their devices. "We plan to expand the functionality to allow the consumer to organize and access their digital movie collections on whatever device they like as well as buy and rent movies," Time Warner CEO Jeff Bewkes told analysts.

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Home Media Magazine · Reuters · Wall Street Journal, The

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