Getting your customers to tell you what's wrong

05/5/2013 | Huffington Post, The

Some unsatisfied customers choose not to explain why they are unhappy, which can be a problem for business owners who are interested in improving their operations, Marta Segal Block writes. You might be able to uncover the reasons for their disappointment by distributing surveys or questionnaires to your customers, especially those who do not return to your establishment, she writes.

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Huffington Post, The

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