How Vine could change Web-video advertising

05/5/2013 | Advertising Age (tiered subscription model)

Twitter's video tool Vine could shake up the online-ad business, Frank Sinton writes, arguing that the six-second clips perhaps lend themselves more to a promoted-content model, with brands creating clips, then paying for reach. "This fascination with Vine is ... another step in the ongoing evolution of the mobile video advertising picture," Sinton writes.

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