Univision wants ads to follow recent ratings victory

05/5/2013 | Wall Street Journal, The

Spanish-language Univision has increased its audience this season among the coveted 18-to-49 demographic as the big four broadcast networks declined, and it beat NBC in the February sweeps in that demo. Now, the network wants ad rates to follow -- Univision is arguing that the numbers aren't adding up for buying ads on the declining networks. "You can't ignore this anymore. You're on the wrong side of history if you do," says Univision Communications CEO Randy Falco.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA