USA Network next season aims "to challenge the audience" with a new slate of original comedies and unscripted series, according to Jeff Wachtel, the network's co-president. "We have a reservoir of good will," he said. "Now that's great, but it's also a trap. Because if anybody imputes a formula to you, you really are in danger of being formulaic." The shift beyond its trademark light dramas will help USA to accommodate hit ABC sitcom "Modern Family," reruns of which begin airing on the network this fall, according to this article.
USA's push for laughs offers risks, potential rewards
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|