Are Facebook's video ad hurdles too high?

Facebook video ads will cost advertisers $1 million a day, and initial ads must first be approved by Facebook's creative team and will be displayed without sound by default. Facebook is trying to avoid upsetting users by enacting controls and is working with Ace Metrix to create a standard for the kinds of ads that make the cut. "If I'm a brand and I'm going to write a check for $1 million, I want to control my advertising," said Grey Chief Digital Officer Zachary Treuhaft.

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