JWT fills frozen fruit bar campaign with sun and fun

05/5/2014 | Adweek

JWT has infused an air of summer fun in its new campaign for Nestlé’s Outshine frozen fruit and vegetable bars, including a TV ad featuring bright colors, happy actors and the tune "Green Light Burn Bright" by Romans Are Alive. The campaign also includes social media outreach and print and outdoor ads, all centered on the frozen treat's taste and healthfulness.

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