JWT fills frozen fruit bar campaign with sun and fun

05/5/2014 | Adweek

JWT has infused an air of summer fun in its new campaign for Nestlé’s Outshine frozen fruit and vegetable bars, including a TV ad featuring bright colors, happy actors and the tune "Green Light Burn Bright" by Romans Are Alive. The campaign also includes social media outreach and print and outdoor ads, all centered on the frozen treat's taste and healthfulness.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA