L.A. Clippers lose Corona despite response to owner's comments

Corona has decided to end its sponsorship of the Los Angeles Clippers in response to comments made by owner Donald Sterling, even after the NBA banned Sterling for life. "We will not restore our sponsorship with the team as long as Donald Sterling is still the owner," said Constellation Brands' Jim Sabia, head of marketing for beer. Red Bull and some others have returned with more stringent guidelines, such as a requirement that the team donate some sponsorship dollars to charities.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA