In quest to stand out, some brands start new packaging trends

05/5/2014 | SmartBrief/SmartBlog on Food & Beverage

New food and beverage packaging trends often begin as a way to stand out and appeal to consumers whose tastes are changing, such as the time Kraft Foods set its South Beach brand of frozen meals apart with white packaging. The tactic proved so popular that a few years later, the brand was surrounded by rival meals also dressed in white, said Meghan Labot of Spring Design Partners, adding that all design trends are cyclical. "If it ties to your brand, it's brilliant. If it's just a trick to stand out, then it's just a trick, and you will have to find another in a few years," she said.

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